For Perminder Chohan, life was filled with struggles after arriving in British Columbia from India in 1990. He did odd jobs for a few years until he found his calling in the field of finance in the late 1990s.
Perminder started with Desjardins Financial Security Independent Network in 2009 and now, is one of the leading figures in the insurance industry. As Managing Director of DFSIN BC, he is responsible for marketing a wide selection of products and to look for new people to train in order to reach more customers, who can benefit from sound financial advice and support. Under Perminder’s leadership, DFSIN BC has become the number one office in the Desjardins Financial Security Independent Network.
Perminder manages seven offices and has personally mentored over 600 advisors. He has trained many educated immigrants to become advisors, just one more way to give back to the community, which supported him. Perminder doesn’t just limit himself to business but is also very involved in the community and charitable organizations. He supports 36 charities locally and internationally. Some of those charitable organizations are Canadian Cancer Society, Heart and Stroke Foundation and BC Children’s hospital.
Perminder’s work has been greatly appreciated by organizations such as SOAR Philanthropy, the Sikh Motorcycle Club, Surrey Food Bank and Kwantlen Polytechnic University. He set up the Perminder Chohan Foundation in 2018, which supports causes in education, health and poverty alleviation.
Perminder’s contributions have been recognized with many prestigious awards like Spirit of Generosity award by Drishti magazine and the Excellence in Business Leadership Award by Times of Canada magazine. He is also the recipient of the Agency Builder Award by GAMA International Agency and the NRI Person of Year for Global Leader and Philanthropy and Success in Business at Parvasi Diwas, Bharat Samman Awards 2018 held by the NRI Institute at the House of Lords, United Kingdom.
Perminder was selected as the Rotary President Elect and served as a Director for the Surrey Board of Trade. He received an honourable mention by The Surrey Now-Leader for the Leader of the Year Award 2018. Perminder has often been a guest on various media channels as well.
In 2018, he was chosen as a keynote speaker at the United Nations Headquarters in New York to address an exclusive leadership gathering on what he has been doing to push the finance industry forward and how to make a difference in the lives of others by giving back. In the same year, he was also invited to speak on the Time Square Today Show in New York and at the FOX Network.
Drishti Media Group facilitated Perminder with the honor of the Business Person of the Year in 2019.
Last year, he has also been awarded the Bizz Award in the Business Excellence category for being a successful leader that has consistently demonstrated business excellence.
He is an award-winning best-selling author of two books – Uncommon, co-authored with Brian Tracy and Performance 360, co-authored with Sir Richard Branson. He also co-authored a children’s book, Leo Learns about Life. His fourth book, My 10 Secrets to Success is now out and available.
Perminder is an award winning Executive Producer of the documentary Freedom Isn’t Free: The Folds of Honor Story, which recently won two Emmy® awards. Another documentary for which he is an Executive Producer for is a story that sheds light and awareness on human trafficking, titled, “It’s Happening Right here” . A recent documentary he is an Executive Producer for is “The Truth About Reading.”
Perminder’s message to all the newcomers is success comes to those who are dedicated, honest and sincere to their craft. They can look to him as an inspiration. And he’s here to help, if someone needs him!